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Our mission is to create a fun platform to educate and entertain the world about the Ajumma, and in doing so, celebrate all middle-aged women. 

What is an Ajumma, you ask?  Aigoo!  Read here


Ajumma Instigators

SONIA CHIN is a proud soccer mom, a wife, and a corporate CPA.  She immigrated to Michigan from Seoul, South Korea, was raised in SoCal, and resides in San Diego. She worked for Arthur Andersen, Shea Homes, and Point Loma Nazarene University in the area of finance and accounting.    Growing up without siblings, Sonia found sisterhood in the many ajumma friends who have become lifelong sisters.


Born in Seoul and raised in Chicago, LEE ANN KIM is a first-generation Korean American mom, who now calls San Diego her home.  Lee Ann worked as a television news journalist in multiple states (including Alabama!) before starting the San Diego Asian Film Festival and its presenting nonprofit organization, Pacific Arts Movement.  She is the oldest of 4 ajummas, and learned her ajumma ways from a devoted mother.

Logo Creator

Ji Sub Jeong is an award-winning Korean Canadian illustrator and a multimedia producer. His work has been featured on  HuffPost, CNN, AI&AP, Button Poetry, Dark Beauty Magazine, AsAm News, and multiple film festivals around the U.S. See more of his work here

Frequently Asked Question

How can I join Ajumma EXP? 


Our crew is based in San Diego, California and primarily practice dancing in the late Fall/early winter.  If you are in town and are interested in participating in our next flashmob, please let us know.


If you are outside San Diego, there are several ways you can still support Ajumma EXP and be part of our virtual army.  First, please follow us on our social media channels: Instagram, TikTok, Facebook, and Twitter. Like, comment, and share our posts. We rely on organic marketing to spread the good word of the Ajumma!  Also, if you or someone you know would be a good candidate for our Ajumma Spotlight series on our blog, you do not need to be in San Diego.  Please contact us so that we can determine if you or your colleague would be a good fit. 

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